Practical marketing operations consulting, built from inside the funnel.

Experience where marketing meets sales.

I’m Joe Montaro, founder of Montaro Marketing Consulting. My background is in B2B lead generation, marketing operations, campaign support, sales enablement, CRM processes, and the work required to move leads from initial inquiry toward real sales opportunities.

Working inside a large B2B organization gave me direct exposure to a problem that shows up in companies of every size: generating interest is only one part of growth. The systems that determine what happens next — qualification, routing, ownership, response time, follow-up, reporting, and sales handoff — often have just as much impact on revenue.

I created Montaro Marketing to bring that operational perspective to growing B2B companies that need stronger marketing systems but may not need, or be ready for, a full internal marketing operations team.

My approach is straightforward: understand the current process, identify the highest-impact gaps, recommend what should change, and help build a practical path forward.

Focus areas

• B2B marketing operations
• Lead management
• CRM and lifecycle process
• Marketing-to-sales alignment
• Reporting and pipeline visibility
• Campaign and workflow operations